• The evolution of social media

    Either you’ve drunk the Kool-Aid, or you haven’t. Facebook, Twitter, YouTube, Yelp, Pinterest—the list goes on. Either you love ’em or you don’t. The fact of the matter is, Facebook has been around nine years. And new social media sites are popping up and becoming more niche focused,such as Nextdoor, which connects neighbors on-line. Social […]

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  • Out-of-the-box free & cheap marketing

    We asked members for some ideas on free or low-cost marketing techniques. Here are a few of their answers: Pick up the phone By far, this was the marketing method mentioned most often. Most agree that calling people is one of the best ways to build relationships and get referrals. Nervous about making that first […]

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  • Road to Referrals: Marketing and lead generating toward your sphere

    The idea of lead generating — that is, actively pursuing leads — can not only be daunting for some people, it can be truly paralyzing. Great news is there is a method of lead generation that works for you, we just have to find it. Many find that the easiest route filled with the least […]

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