• SAAR logo

    SAAR to form marketing committee, invite member participation

    Events, classes and community involvement are just a few avenues in which the Scottsdale Area Association of REALTORS® and its members are fully engaged. And this is ample reason to have members support such efforts—especially if their previous career path involved marketing and communications support. Now members can take supporting SAAR activities one step further […]

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  • Institute for Luxury Home Marketing

    New class approved for six general CE credits, Certified Luxury Home Marketing Specialist

    No doubt that a high level of knowledge and competence is required for success at the top of the residential real estate market. Raise The Bar school at the Scottsdale Area Association of REALTORS® has recently received official approval to advance six general continuing education credits for Arizona licensees and 12 credits toward the NAR […]

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  • Is your Marketing Service Agreement compliant?

    Most of us have heard of the Consumer Financial Protection Bureau (CFPB) and that it is not only coming to town… it is already here.  Thus, now is the time for all professionals in the real estate field to learn how to stay out of CFPB jail! The Consumer Financial Protection Bureau (CFPB) is an […]

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  • Out-of-the-box free & cheap marketing

    We asked members for some ideas on free or low-cost marketing techniques. Here are a few of their answers: Pick up the phone By far, this was the marketing method mentioned most often. Most agree that calling people is one of the best ways to build relationships and get referrals. Nervous about making that first […]

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  • Road to Referrals: Marketing and lead generating toward your sphere

    The idea of lead generating — that is, actively pursuing leads — can not only be daunting for some people, it can be truly paralyzing. Great news is there is a method of lead generation that works for you, we just have to find it. Many find that the easiest route filled with the least […]

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