Winning Sales Strategies During a Pandemic

On August 27, REALTORS® Allison Cahill, Jonathan Miller and Brock O’Neal comprised a Virtual Happy Hour peer panel called “Kicking It During COVID: Winning Sales Strategies”. Here are a few highlights.

Q: What changes have you made in your business since the start of the pandemic?

Miller: Coping with buyers’ or sellers’ anxiety. Giving them a level of comfort in how we would handle showings.

O’Neal: Some sellers may require gloves, some may require masks…keep different supplies in your car. I drive separately from everybody, unless it’s an out of state client.

Cahill: I have a lot of buyers from California and Chicago. The biggest challenge I’m finding right now with FaceTime is the phone overheating!

Q: What tip can you share that has really helped you generate business?

O’Neal: I’ve picked up quite a few clients on the golf course…get paired up with random people and make friends for four hours.

Cahill: I would mail virtual reality goggles to anyone who didn’t feel safe coming into a home. It’s pretty cool technology because it literally feels that you’re walking through the home. On the listing side, if it has a home office or a gym, I put a lot of emphasis on that.

Q: What are you doing to keep your sanity and unplug?

Cahill: On Saturdays, I am forcing myself to stop about seven o’clock at night and put my phone away. And then, I do the same thing on Sundays at five o’clock.

Miller: We’ve actually taken some mini vacations. We went to Flagstaff recently and we were able to hike and do some outdoor stuff.

To find out about our next Virtual Happy Hour, check the Education & Events Calendar and subscribe to SAAR News or Upcoming event emails.